Studio Toogood Selfridges
We at Decoist love highlighting the work of innovative studios changing the face of interior design. Today we shine the spotlight on Studio Toogood, which offers a full creative direction and interior design service. In fact, the studio’s portfolio includes both two-dimensional work on the page and three-dimensional work in a vast array of interiors, covering territory that spans the real to the conceptual. From developing an interior to developing a brand, Studio Toogood puts its unique stamp on the art of design. Enjoy today’s design studio profile as we focus on a range of intriguing interiors…
We begin with SUPER NATURAL, a project by Studio Toogood “dedicated to foraging, collecting and observing in the English countryside.” In this 201o exhibition, sculptural and natural elements combined to create an enticing display:
The installation of mushrooms near the entrance was picked by New Forest forager Mrs. Tee. Visitors were encouraged to study the mushrooms, thanks to an enticing layout, ample lighting and magnifying glasses:
Furniture designed by Faye Toogood was on display in this cleverly crafted space. The title of her collection: Assemblage I.
Also of interest was the Brambles Cafe by Arabeschi di Latte and La Fromagerie, where visitors could enjoy food made from wild seasonal ingredients. Not to mention, the scent of soft moss, wet lichen, tree bark and fallen leaves permeated the air of the exhibition. The fragrance was developed exclusively for the space by top French perfumer Francis Kurkdjian!
All photos above are by Tom Mannion
Next we explore Mahani, Dubai’s first concept store featuring a compelling interior designed by Studio Toogood. The goal: to artfully contrast the pervasive slick style of modern retail in the Emirates. The result: raw concrete walls and fittings, as well as a range of interesting materials:
The raw elements of this Modernist-inspired retail space are balanced by a range of feminine touches, such as vivid drapes and satin upholstery. A catwalk provides an ideal stage for shows featuring the work of talented designers:
Below we see a contemporary focal point in the form of industrial lighting that channels both the modern and the retro:
The space also features an in-store bakery that offers coffee, tea and sweet treats by food designers Arabeschi di Latte. Note the colorful drapery and seating options. Looks good enough to eat, doesn’t it?!
A jewelry display area adds sculptural and textural interest. From the anchoring concepts to the smallest of details, Mahani is a study in purposeful design.